L
Luma
Description
A studio from the US company Luma AI for making video, images and audio with AI agents: you describe a task, such as a series of ad clips, and the agent picks the models and assembles the result. You can also upload a photo, illustration or rendered image, describe the motion, and the Ray model animates it into a video. It includes Luma's own Ray video model and models from other companies. It runs in the browser at lumalabs.ai and in an iPhone app.
Pros and cons
Pros
- AI agents build a series of clips and images from a task description
- Includes Luma's own models and models from other companies
Cons
- The free plan adds a watermark and is for personal use only
Key facts
- Free access
- Yes With a watermark, personal use only
- Pricing
- Pricing on the official site →
- Developer
- Luma AI
- Interface languages
- English
- Checked on
- Oct 14, 2026
Editorial score
How strongly the AI Expertise editors recommend this tool for each of its categories right now, on a 0–10 scale. The score combines output quality, features, beginner friendliness and freshness.
